STARCOM - Move People, Move Business
Direction, Motion, and Editorial as part of a bold brand overhaul for a global media powerhouse.
Credits
Studio Golden Goose
Creative Helms Workshop
Co-Director Ryan Golden
Co-Director/Post-Supervisor/Editor Wes Kennison
Designers Helms, Toby Garrow, Dimitri Bouskos, Lyon Graulty
Animators Ryan Golden, Toby Garrow, Dimitri Bouskos, Lyon Graulty
Music Baron Creighton
Sound Design Wes Kennison
Overview
When Helms agency took on the challenge of redefining Starcom’s brand identity, they set out to help this century-old media authority clearly communicate its expertise and unique perspective in a constantly evolving industry. With a strong vision for reestablishing Starcom as a leader, Helms crafted a powerful script and visual concept.
Approach
Golden Goose and I joined the team to bring this vision to life, with me stepping in as Post Supervisor, Editor, and Sound Designer. We worked closely with Helms to execute their creative direction on a fast-paced, 30-day timeline. I assembled and directed a global animation team, creating a 24-hour production cycle with animators in the U.S., Greece, and Melbourne to keep the workflow moving smoothly.
One of the elements I’m most proud of was the sound design, where I sourced and blended organic and digital sounds to enhance the experience. This project was an incredible opportunity to support Helms’ bold creative direction and contribute to an impactful redefinition of Starcom’s identity.
Thanks to Helms for leading this project and to Golden Goose for the chance to collaborate on such a meaningful campaign.